Why Realtor’s Should Be Using Staging To Build Their Brand
As a Realtor, you've probably recommended home staging to your clients, but did you know it can also be a powerful tool for building your real estate brand?
In the competitive world of real estate, standing out is crucial. One subtle challenge realtors face is being associated not only with their personal brand but also with their clients' listings. Each listing offers an opportunity to enhance (or damage) your brand by association. Online listing photos, homes displaying your realtor sign, and feedback shared by property owners with their networks all contribute to your brand identity.
Online listing phots can elevate your brand and put you above your competition.
Even before the first buyer steps inside your listing, they’re usually looking online first. These online listing photos are setting expectations with buyers and other sellers, and putting your name front and centre. Would you rather put your name and your brand with more of a Before photo or an After?
Buyers form their first impressions within 15 seconds, whether they're viewing photos online or walking through the front door. Home staging guarantees that buyers' initial reactions are WOW! The more your name is connected to magazine-worthy images like these, the more appealing your brand becomes. Clients and potential client’s will associate your name and brand with beautiful listings.
Staged homes sell faster, for more; Which makes you a client favourite!
Home staging isn’t just about how you set up the furniture, or adding a few accessories. It’s about marketing and showcasing the home, so that buyers can imagine themselves living in the home. Home staging helps homes sell faster and for more money, this has been proven time and time again. See below for some statistics to back it up from the National Association of Realtors®
81% of buyers find it easier to visualize the property as their future home, when it’s staged.
85% of staged homes sold for 5-23% over list price
20% of homebuyers increased their offer on a home by 1-5% because the home was staged
With an average investment of 1%, approximately 75% of sellers saw an ROI of 5-15% over asking
Staged homes sold faster, averaging just 23 days on market
Staging helps increase the sale price by up to 20% on average
Sellers who chose not to stage their homes experienced an average home price reduction of 5-20 times greater than the staging investment would have been
Among the top responsibilities that you have as a real estate agent is to help your clients get the highest value for their home. That's why realtors often work with sellers to create to-do lists to prepare their home for the market, and why many include a home staging in their marketing package.
When you have a track record for your clients’ homes selling faster, and for more, than comparable listings, you’re putting yourself above your competition, and building a brand that’s associated with success! New seller’s will be wanting to work with you because they know you can get them the results they’re looking for!
Clients sing your praises!
From drool-worthy staged homes and online photos, to incredible multiple offer scenarios, your clients and their neighbours have their eye on the beautiful listing you helped make possible. Including a home stager on your team that can deliver an impressive ROI is a win for you and for your clients. Pair that with the stellar service you offer, and the negotiation ability you demonstrate with every deal, and you’ve got the makings of a successful and popular brand that your client’s recommend to all their friends and family!
Show’s you put in maximum effort for your clients!
Using home staging to sell a house demonstrates that as a Realtor you’re committed to maximizing your client's property value. By investing time and resources into presenting a home in its best possible light, you show dedication to going above and beyond for your clients. This proactive approach reflects your professionalism and expertise, assuring clients that every effort is made to achieve the best possible outcome for your client’s property.
Now, start building that brand, one staged listing at a time!
Reach out to your local staging company to schedule your staging consultation, and watch how they can help transform just a regular listing into an impressive property that everyone wants to come view! Make sure you also work with a professional photographer who can really capture the beauty of the home and showcase it in a magazine worthy shot! Once you see the power that home staging can have on your listing and once your client’s see it as well, you’re on your way to building up that brand recognition and awareness. Your client’s will see the results that you were able to get for them, and they’ll start recommending you to more people, giving you more listings to which you can snowball the success of your business and your brand!